When corporations are hurt, do they bleed?

Much of the literature that delves into the issue of corporate social responsibility debates the role (and even consciousness) of large dead physical entities known as companies. One side of the debate (ie. Friedman) holds that Corporations were formed to boost economies and make profits and should not be expected to do more. The other camp (ie. Goodpaster and Matthews) insists that a corporation is akin to a physical being and that the metaphor of such should be taken realistically. This side of the argument holds that a company does, in fact, have a feeling conscience.

But why are we intellectually and academically debating this subject in an unfathomable amount of literature and not acting?

I think that this argument is much simpler than the cynisists and over-emotional social dreamers make it out to be! IF YOUR CORPORATION MAKES A GREAT DEAL OF MONEY AND THEIR IS SOCIAL/ECONOMIC NEED FOR HELP IN A COMMUNITY OF ANY SIZE AND ALSO THE HUNDREDS OF TINY BEINGS IN THE ORGANIZATION WOULD FEEL BETTER ABOUT THEMSELVES AND THEIR WORKPLACE IF THEY HELPED THIS GLOBAL COMMUNITY, THEN SIMPLY GIVE BACK, HELP.

It is very simple really. An organization does not bleed when you injure it, but the people within it do. Let's not go so far as to academically label an entity like a corporation as human, but more simply take into account all of the people within it and what they would like to do.